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  • Friends of the Earth:来自香港的创意户外广告 - [户外|Ambient]


    “The poster is blank with a clear sticky coating over the headline and visual. Over time, dust and dirty particles on the street get stuck on the poster; gradually revealing the message. In doing so, we let polluted air speak for itself.”

    "海报最初是一片空白,但标题和一个肺的形状的图形表面被附上了透明的粘性涂层。随着时间的推移,街上的灰尘和小颗粒被粘附到海报上,逐步揭示出广告要传递的信息。通过这种方式,让污染的空气自己来说明问题"。

    Source:adsoftheworld
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