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南美热带雨林的呻吟！ - [户外|Ambient]
丹麦Saatchi & Saatchi设计的这个广告与上一篇介绍的奇妙的杯子有异曲同工之妙，均是巧妙的将全球性的环境问题（全球变暖与滥砍滥伐）与人们的日常生活联系起来，时刻提醒我们地球的环境正日益恶化。非常有创意的Ambient公益广告，可以算是姐妹篇了，不过相比之下这个广告的技术难度与制作成本应该会低一些吧。
To make people realize that saving the planet starts with them saving paper, Saatchi & Saatchi, Denmark took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed them to prove that the survival of the forest is directly connected to what people consume.
Creative Director: Simon Wooller
Art Directors / Copywriters: Cliff Kagawa Holm, Silas Jansson
Release: April 2007记得Ambient广告这个概念最初还是商学院的Glyn Atwal教授传授给我们的，Saatchi & Saatchi正式他弃商从教前奋斗的地方哦 o(∩_∩)o...
Source：
Adsoftheworld.com Juan Marketing Vlan
