New Silence

The brand Volkswagen has had an astonishing and innovative idea to promote its convertible Eos.

This billboard has been erected in Germany. When there was sunshine, passers-by could see the following words projected onto the street: "Perfektes Wetter für eine Probefahrt" ["Perfect day for a test drive"].

大众品牌为推广它新车convertible Eos的想出了一个很奇特很有创意的主意:一个广告牌在德国竖了起来，当有阳光的时候路人就可以看到投影到路上的广告语："完美的试驾日".
 

非常棒的创意，可以说是"话腐朽为神奇",传统的广告资源+好的创意仍能发挥出意想不到的效果.
 

Sources:
metamike.com
The article on culture-buzz.fr