现在是讲究个性的时代，尤其是时尚的年青一族。HP最新产品Pavilion tx1300不仅本身设计个性十足，而且能更好的发挥用户的想象力，彰显个性。为了推广这个产品HP启动了一个以“秀出个性生活”为主题的创作大赛，并推出了官方网站与潜在的年青消费者进行互动。

Are you the young guys with abundant creative ideas? Are you keeping dreaming of having a cool and high performance computer to facilitate you in expressing your ideas? If so, just come to “Show your creative life”.

This is a 40-days interactive campaign launched recently in China by HP for its new product: HP Pavilion tx1300, which is catching people’s eyes by its high flexibility: screen twists up to 180 degrees, captures handwriting with optional touchscreen.

参赛者需围绕此产品的卖点：独有的可以旋转180度的显示屏以及手写板进行创作，突出旋转，随意的概念。作品可以是视频或图片。

By taking part into this contest, you need to produce originally either a photo or video clip to show your creative life in an offbeat, twist or even reverse angle. It could be any tiny stuff in your life but it has to be original, creative and interesting.

A minisite was created to promote this campaign and present all the creative collections of participants. One most creative collection will come out finally, and the creator will get a free HP Pavilion tx1300. Is it attractive enough for you?

为了增加互动性，网站还提供了测试个性的功能，简单回答几个看似无关的问题之后，你就会对自己的个性有所了解还可以知道有多少人和您有着相同的个性。

In order to increase the interactive effect, one special section is available to test your personality, after answering a list of incorrelate questions, you will get a snapshot of your character, and whether are you creative or not too much? A number about how many people are in the same character with you will present to you together.

 

赛事时间：2007.10.8~2007.11.18，最终获奖者可以免费得到一个HP Pavilion tx1300，详情参见赛事官方网站

浅评：web2.0已不再是个新鲜的概念，越来越多的商家开始利用网络和消费者进行活动。HP这次活动将产品特性与潜在客户的特性及需求联系起来，起到了很好的互动效果。但是其宣传短片只能算是中规中矩，缺乏足够吸引眼球的创意。另外值得点出的是，视频分享嵌入，这个已被普遍采用的手段，并没有被采用，官网上只提供视频在线观看，但并未提供分享代码，无形中降低了活动及产品的曝光率。

A trail of interactive advertisement in China, good start, one pity is that the embedded code of the commercial video is not available on the minisite, it weakens its viralisation.